As design thinking facilitators, we spend a lot of time talking to clients about why change is such an important part of the innovation process. You can have the most creative thinkers in the company on your team, but if you are not willing to change the way you capture ideas, or support them to generate new products and services, even the best solutions can’t gain traction. There are three kinds of innovation, specific to the world of products and services, that require different levels of change. Read More: