About Primed Consulting, LLC

At Primed we focus on helping organizations and their members rediscover and capitalize on their potential for innovation. We achieve this by working to develop a shared understanding of their common goals, remove impediments to effective cross-organization communication, and drive meaningful execution of their innovation intent.

Establishing an innovation-capable culture lies at the heart of how we work with clients. Through relationships with our key partners, we extend our impact in assisting our clients in unlocking their culture to drive their bottom line.

Primed offers a set of services to meet the needs of an organization seeking to rapidly improve its return on innovation investment.

No matter where you find yourself:

  • wrestling with the place of innovation within your over-arching strategy,
  • establishing a common language for innovation in your enterprise,
  • creating room for innovation alongside the challenges of business-as-usual, or,
  • tackling the behavioral transformation required to support effective innovation

– we will help you improve your innovation culture to deliver the results you need.

At Primed we offer five points of entry depending on where we find your greatest opportunity and what you wish to tackle first. Together we will design an approach to innovation that maps a clear path to success.

If you wish to have a glimpse into the current perception of your organization’s innovation cultural tendencies consider completing our self-assessment* and we will provide you with a free diagnostic report.

About the Principal – Drew Marshall

Andrew [Drew] Marshall is the founder and Principal of Primed Consulting, LLC. Drew’s primary focus is on helping clients’ leadership, innovation, design, product development, and program management teams frame and respond to challenges so they can deliver value to their customers as quickly as possible. He works on installing innovation performance systems as an integrated part of his clients’ strategy implementation efforts, helping transform their organization cultures to be more innovation capable.

Drew has consulting and management experience in strategy formulation, process consulting, project management, rational thinking practices, and product development methodologies; and he also possesses broad industry experience in software, retail, service, manufacturing, public sector and education. Other areas of expertise include organizational process analysis and change leadership, organizational communication systems design, operations improvement efforts, and mentoring and coaching services within clients.

With a Bachelor of Arts degree and a Graduate Diploma of Education from the University of Western Sydney in Sydney Australia, and a Master of Arts in Whole Systems Design from Antioch University in Seattle, Washington, Drew is also a certified Project Management Professional. He was the past Chair of the PMI Consulting SIG and has presented widely on project management, human resources management, and innovation issues. He is a master facilitator and associate consultant with ExperiencePoint and a Human Synergistics certified consultant deploying the Organization Culture Inventory and Organization Effectiveness Inventory assessments.

With a passion for community service Drew currently serves on the Board of Trustees for VolunteerConnect, is the Vice Chair of Fair Districts PA, and is a member of NationSwell.

Core Beliefs

The following Core Beliefs are at the heart of the way we work with our clients:

An individual’s voice is important.
People are much more dedicated, much more productive, and much easier to engage when their work addresses their passion; they generate their own momentum. Finding a path to individual need fulfillment – to find meaning and success on their own terms – is essential to all individuals.

The power of the individual is amplified when they join in concert with others.
Working together toward a common vision is at the heart of organization success. The ability to direct individual accomplishments toward organizational objectives is the energy that allows common people to attain uncommon results.

Effective communication is at the heart of meaning making in organizations.
Communication is the substance of the connection between people in organizations. To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.

Understanding how we experience the world is essential to change it.
Recognizing that personal reality is rarely a shared experience requires self-awareness. Acknowledging the different influences on the way we sense and experience the world is a key element in beginning to understand the scope of difference in the way others perceive the world around them.

Developing a holistic understanding is essential to accomplish systemic change.
Recognition of the elements contained within and contributing to a whole system, and understanding the way in which they interact, leads to a better comprehension of the whole. Without such an understanding any attempt to change the system will carry with it a higher risk of failure.

Small changes may have profound effects.
The feedback loops that reside in organization systems are in constant flux. External changes, chance events or failures in the stability of feedback loops can cause profound changes. Knowing where the points of leverage are, and which fulcrums to employ, is critical for effective organization change. “Primum non nocere” – First do no harm.

Growth and renewal are essential.
In order to fund opportunities for making meaning, growth and renewal are key ingredients to an organizations sustainability. The creative destruction inherent in innovation is largely responsible for the dynamism of organizations and their long-term economic growth.

Meaningful work means everything.
Meaningful work is autonomous. It is complex; it engages one’s mind. It is work where there is a relationship between effort and reward — for everything you put in, you receive something in return. In it there’s joy.

Partners & Affiliations



Primed Associates is proud to partner with ExperiencePoint in deploying their Design Thinker: Experience Innovation business simulation to foster key behaviors in support of a dynamic innovation-capable culture. ExperiencePoint helps individuals and their organizations achieve extraordinary results through “perfect practice”. They design and deliver engaging, powerful simulations that enable focused experience with business theory, techniques, and tools. Their mission is to help individuals learn, grow, and excel in the workplace.

ExperiencePoint offers two one-day simulations optimized for integration with management programs and courses and focused on change and innovation.

Created in partnership with design powerhouse IDEO, ExperienceInnovation helps clients achieve advantage via innovation. This is a half, full-day or multiple day classroom experience during which participants help the town of Los Verdes to tackle a complex challenge – increasing sustainable behavior among its citizens. By practicing design thinking, participants will unearth latent opportunities and develop breakthrough solutions that will make Los Verdes a “green” exemplar.

Based on the principle that realistic rather than ‘real’ business challenge create safe space for mistakes without risk to careers or company coffers ExperiencePoint also offers change management simulations based on the core change methodology embodied in, ExperienceChange. From analysis through to planning and implementation, the experience delivers the essentials of a year-long change journey in a single day-long workshop.

All simulation eliminates the distractions of real world minutiae that can insidiously undermine learning. The underlying technology is used in a purposeful manner to stimulate meaningful conversations and stretch people out of their comfort zones.

Their diverse and global client list includes the United Nations, GE, Nokia, SAP, Microsoft, Bayer, US Steel and the US Armed Forces. Clients also include leading business schools such as Wharton, Kellogg, Duke, HEC, UNC, Michigan and Rotman.


Project Management Institute is the world’s leading not-for-profit professional membership association for the project, program and portfolio management profession. Founded in 1969, PMI delivers value for more than 2.9 million professionals working in nearly every country in the world through global advocacy, collaboration, education and research.

PMP is the official designation for a certified Project Management Professional. Our founder holds this certification.

PDMA is the premier advocate and comprehensive resource for the profession of product development and innovation.

IgnitePrinceton is the organizing body for hosting events of the same name.
If you had five minutes on stage what would you say? What if you only had 20 slides and they rotated every 15 seconds? Around the world geeks have been putting together Ignite nights to share their answers. Enlighten us. But make it quick.

GoodCompany offers a bold new approach to business that is about anchoring global impact with real traction; about scaling this impact by refining transformative business models; about launching dreamers by giving them the tools to do. Based at the Impact Hub: Philadelphia, GoodCompany serves as a host for incubating the future generations of social entrepreneurs.