Great post from Jodie Moule over at Johnny Holland Magazine on the very basis of Primed Associates – the power of priming.
As UXers in the corporate world, my team have to focus on practical ways of doing things to get better results – in what is often a shorter time frame. Take this, and the fact that users are often poor at relaying why they have behaved in a certain way, and we are under some pressure to make inferences from observed behaviour that may (or may not), apply to a broader context. However, we’ve found that the process of priming our users before we see them – getting them to create collages as a homework activity – has amazing benefits with valuable results. More here.
Jodie sees the power in priming her users so that they (and her team) can go further faster in the design process. She is Co-founder & Director at Symplicit, a User Experience Design Consultancy in Melbourne Australia, that focuses on assisting clients to create great experiences for their customers.