BusInsider-MediumThere’s a lot of confusion surrounding creativity and innovation. “Creative types,” in particular, claim that creativity and innovation can’t be measured. Performance, however, demands measurement so you can identify what success looks like. In a world that changes every two seconds, it’s imperative that companies figure out the difference between creativity and innovation.

You better believe they’re different.

Read more: http://www.businessinsider.com/difference-between-creativity-and-innovation-2013-4#ixzz2QY0GfMAD