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Hooray for Failure – Episode 8 – Matt Hunt

HFF_EpisodeIn this episode of Hooray for Failure we chat with Minneapolis-St Paul Minnesota-based innovation practitioner, Matt Hunt, Founder and President of consultancy Stanford and Griggs. With over 20 years of business and technology experience he has a demonstrated excellence in business strategy, innovation, and leadership development with large companies, small companies and non-profit organizations. I had the good fortune to meet Matt at the Business Innovation Factory Summit in Providence Rhode Island this Summer. In this episode we explored the concepts of failure forums and the ways to grow into being comfortable with learning from failure. Good stuff. We also consider the challenge of failure for business leaders and the fine line between avoiding both “sinking the ship” and “missing the boat”.

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Why the leaking of New York Times Innovation Report is a gift—to itself

Certain sections of the Internet worked themselves into a lather this week over the “leaked” internal report on innovation at the New York Times. What followed was a broad cross-section of responses ranging from, “they just don’t get it,” to, “here’s what they need to do to fix it,” and, “here’s what it means as an example to the rest of us”. To call it a provocation would be an understatement.

New York Times Headquarters at night by photogreuhphies -  January 10, 2011 Creative Commons. Some rights reserved.

New York Times Headquarters at night by photogreuhphies – January 10, 2011 Creative Commons. Some rights reserved.

Regardless of the self-congratulatory tone the report takes at the outset, there are few companies anywhere that would ask the question, “how are we doing in this area?”, let alone would deliver such a comprehensive answer. For this, the Times should be lauded. Especially since they do recognize their own shortcomings almost as swiftly noting that, “…Huffington Post and Flipboard often get more traffic from Times journalism than we do.”

For all the general analysis, and some of it quite specific and valuable (consider the response from Nieman Journalism Lab), there is a lot to learn for all incumbents seeking to innovate in their current markets with their existing business models. However, I think the most value to be gained here is actually on the part of the Times itself. Not only has it done a great job of exacting self-examination, in leaking the report it has also widened the range of possible responses and potential solutions to its concerns.

A more fragile organization might have buried the report, or severely restricted access to it. The Times, being what it is—a news organization, is not going to do that, but what it gains now via leaking the report has paved the way to foster open innovation. Although no specific external partners have been solicited for feedback, the public way in which the report has come to light has fostered some excellent commentary. As a paradigm for using external ideas by building on internal ideas, especially as a firm seeks to advance their technology position, this accidental slide into open innovation is an unexpectedly positive outcome for the paper.

I heard once that Google made a habit of sometimes choosing not to hire every smartest person they could find, instead adding them to a broader network and leaving them where they were in order to foster a more robust technology ecosystem. Mark Zuckerberg also espouses the value of more perspectives, “In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people’s perspectives…”. Perhaps this is an opportunity for The Times to recognize the unintended consequences of their report in the public domain might be a whole lot of valuable feedback to help them on their innovation path.

Whether it chooses to recognize the gift of this commentary as feedback remains to be seen. One of the primary rules of feedback is that in order for it to have value a recipient must be ready and willing to listen to it, let alone accept it. As I see it the public response to the leaked report is a gift. Yes, there is certainly a truckload of snark to wade through in order to uncover some observational gems. The challenge will be to see if the Times can take these responses and fold then into their good work.

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Hooray for Failure – Episode 6 – Jake Johnson

HFF_EpisodeIn this episode of Hooray for Failure we chat with Seattle-based, Jake Johnson, the Director of Brand Experience at Phinney Bischoff who wrote an amazing blog post at Medium about his son’s response to failure. We explore fear of failure, the failure associated with learning as a child, and the way in which society at large demonizes failure. It was a true pleasure to spend time with him (twice!! thanks to the less-than wonderful wonders of modern technology). We also share that paragon of entrepreneurial spirit, Richard Branson’s perspective on failure, too.

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Hooray for Failure – Episode 5 – Ishita Gupta

HFF_EpisodeIn this episode of Hooray for Failure we explore the power of fear and how it drives our behavior away from failure with the delightful Ishita Gupta. Ishita  is founder of Fear.less Magazine and Ishita Gupta Media. Fear.less has been called “Fast Company meets Oprah” by its 15,000+ readers, and is the leading digital magazine featuring best-known names in business on how to live without fear. Ishita worked with America’s #1 Marketer, Seth Godin to build her own business helping entrepreneurs thrive, build confidence and make more sales. We also share the story of Jia Jiang, who decided to find 100 ways to create moments of failure as a way of learning.

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Hooray for Failure – Episode 4 – Renee Hopkins

HFF_EpisodeIn this episode we explore failure as a learning laboratory. Renee Hopkins spends some time chatting with us about the failure of print journalism (and her super power for escaping it), the challenges of  helping innovation thought leaders to innovate (and her work with Innochat), and the lack of room for failure in the “perfect enterprise”. We also have a great conversation about the semantic minefield that is innovation. And a snapshot of a spectacular failure on the part of the UN in Bangladesh in the 1950’s-60’s during which they went from failure to failure.

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Create the world you want to live in—#BIF9

2013-09-18 10.28.10When one is compassionate it has profound affect on the severity, occurrence and length of disease. Dr. James Doty, the CEO and Founder of CCare shared that this has been identified scientifically to be true.

He asked, how can a privileged, white, male have a leg to stand on in the face of the ridiculousness of the lawmakers in Washington DC who have little understanding of physiology expounding on women’s reproductive health? By declaring where they stand. Doty declared: “I am a feminist and a humanist.”

Every person has a right to dignity, to flourish and to thrive.

Doty made it very clear that everyone will suffer in their lives. He said, as others have before him, that it is our lot to suffer but it is also within our nature to care and intervene to alleviate the suffering of others. Human gestation and the need for care developed the depth and the range of nurturing required for humans to survive.

These social bonds also resulted in the development of culture, society and religion, and this paradigm has worked for the last several hundred years. But it is not a sustainable model. Change happens over generations and we are experiencing a tumult of change. When people are authentic and connect with others based on who they are, they derive the maximum benefit from those interactions. When we are compassionate our immunes system is boosted. These behavior traits will ensure our continuity.

Observing another being compassionate results in you being more compassionate.

Doty left us with a recitation of the following poem by Nancy R. Smith, “For Every Woman”

For every woman who is tired of acting weak when she knows she is strong, there is a man who is tired of appearing strong when he feels vulnerable.

For every woman who is tired of acting dumb, there is a man who is burdened with the constant expectation of “knowing everything.”

For every woman who is tired of being called “an emotional female,” there is a man who is denied the right to weep and to be gentle.

For every woman who is called unfeminine when she competes, there is a man for whom competition is the only way to prove his masculinity.

For every woman who is tired of being a sex object, there is a man who must worry about his potency.

For every woman who feels “tied down” by her children, there is a man who is denied the full pleasures of shared parenthood.

For every woman who is denied meaningful employment or equal pay, there is a man who must bear full financial responsibility for another human being.

For every woman who was not taught the intricacies of an automobile, there is a man who was not taught the satisfactions of cooking.

For every woman who takes a step toward her own liberation, there is a man who finds the way to freedom has been made a little easier.

Evan Ratliff shared three powerful lessons:

  1. Sometimes you have to create the world you want to live in
  2. You have to appeal to or assume the better nature of your audience
  3. You have to go all-in

He, and his partners have created a new publishing site called The Atavist—and to do that they found that they needed to create a new platform to be able to tell those stories which is call Creatavist.

Ratliff shared more of his motivations in an interview after sharing his story here:

Primed-in-5-logoPrimed in 5 with Evan Ratliff

 

 

 

 

There came about a movement for long-form storytelling online across both old and new media which Ratliff recognized. More and more people are looking to tell these kinds of stories. The people who care about what you have to say will give you their attention and loyalty.

Bruce Nussbaum is a Professor of Innovation and Design at Parsons The New School of Design in New York City, is a former Managing Editor at BusinessWeek and blogs for Fast Company and Harvard Business Review. He taught third grade science in the Peace Corps in the Philippines and studied anthropology, sociology and political science in grad school at the University of Michigan. At BIF-9 he shared the power of transforming the world around us through our intention. His new book is Creative Intelligence.

When we think about what is meaningful to people, big data can give us information but without cultural context it can be misleading.

There is a huge difference in generations. And what is meaningful to each of them. The fastest way to change an organization is to change generations, at the very least you need multi-generation teams. You also need to pay attention to the translation and transition between the two. You are inattentive at your own peril.

2013-09-18 13.36.25Xiao Xiao took the bench at the piano and then simply plays, along with herself! She developed a new piano media enhancement as part of her work on her PhD with the Tangible Media Group at MIT, the result is the Mirrorfugue.

For Xiao, she sees the utility of mapping analogies for music – classical = score, jazz = more sparse but based on theme. Both of which can describe landscapes and terrains like cities. The projection of yourself onto the city occurs in the same way that projection onto music creates layers of meaning leading to unique interpretations. And is so doing transporting your audience to new realms.

The way we understand things is fundamentally shaped by the way we capture our experiences. With the proliferation of recordings it precipitated a shift in the art of classical performance from interpretation to correctness, taking the energy out of the music. You more easily recognize wrong notes rather than the energy of the interpretation.

The approach to classical music that is thematic is the order of the day, but it is in the variations that the true meaning lies. Themes and short form interpretations lack the physical, emotional and intellectual engagement of variations.

Two prove her point Xiao played with two others across the Mirrorfugue! Brilliant! Bach Two Part Inventions.

futurama-6Peter Hirshberg of Re:Imagine asked, how do we turn our cities and into platforms for innovation? By way of an answer he shared the notion of the World’s Fair as an immersive form. The 1939 World’s Fair in New York was perhaps the worlds greatest World’s Fair. A canvas like no other. The vision was a very controlled and structured one—certainly as offered by GM.

The notion of turning the city into a lab was also shared by Walt Disney – see EPCOT at Walt Disney World as a classic 20th Century example of that. A community of tomorrow that will never be completed. The future was to be given to us by American enterprise and not something that could be co-created. The present day version of the city of tomorrow should be something like Burning Man. It’s 60,000 people to a desert. You have to participate (no bystanders) and you have to reframe the world.

Make ideas worth stealing.

Art becomes a tool to fundamentally reframe how we see the world. The next World’s Fair is the one we create ourselves.

Saul Kaplan moderated a discussion between Tony Hsieh CEO of Zappos & Bill Taylor (Founder of FastCompany magazine). Taylor has come to BIF 7 out of 9 times. A writer and an editor who loves to meet people who are not in the headlines every day. This is an important part of his year. Hsieh has been to BIF 3 times and has shared his story, too.

life-is-beautiful-festivalOctober 2013 is the 20th Anniversary of the FastCompany business plan. To celebrate they are hosting a mini BIF. The theme is “What are you working on?” Best-selling novelists, TV network directors, investors (Tom Peters), gadflies (Seth Godin) will be participating. Taylor sees himself as being a skunk at the garden party, “It is hard and difficult to make deep-seated, long-lasting change,” but you have to talk about that so that you can be ready for the hard and challenging work involved.

Hsieh shared the challenge of transforming downtown Las Vegas and the serendipity of meeting someone who was leaving town because she didn’t want to work in casinos any more. They funded her lunch spot. He also shared the promotion for the Downtown Las Vegas, Life is Beautiful Festival – a multiple focus festival. He spoke to the action of making change a reality.

The last storyteller who shook up the room was Rabbi Irwin Kula founder of Clal, who said of his honorific: “It’s like any title, it is being rapidly deconstructed today.” Much in the same way he said, we need to innovate in religion. As secular spaces become sacred. And the most religious are the least.

Religious leadership has nothing to offer because we are reinventing religion. Through that reinvention how the hardware of humanity gets used will be very dependent on the software of humanity.

Cognitive and physical enhancement also demands moral enhancement.

We have to be disruptive moral innovators. As with most religious leaders Rabbi Kula left as with more questions than answers…

What do symbols mean? What do practices mean? Do they work or do you become a bastard. What would it mean to be incented by acceptable behavior?

How do we disaggregate wisdom and practices that designed to help us become wiser, kinder and gentler? How do we move people from the cathedral to the bazaar? Real religion is happening in our lives all the time. How do designs reflect the products that shape consciousness and awareness? We need metrics on what practices work.

When the fastest growing religion is “none” – how do we engage our complete selves in ways that are meaningful to us and to those around us? Which regardless of religion is what BIF-9 was all about—engagement to make shared meaning.

My recommendation: come and be a part of the story to unfold in 2014. You won’t be disappointed.

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What have you learned?

Regardless of the industry you are in, or your role, the practice of capturing lessons learned should be a regular part of your process, project, program, or strategy review. It helps you and your team avoid the same mistakes and it helps you reframe how you might address issues whether they are similar to what you have previously faced or brand new to you. The best lessons learned should be captured and shared.

Given that it is Summer (at least in the Northern Hemisphere) and that the pace of work might slow (perhaps wishful thinking), it seems like the best time to reflect on what we have accomplished and capture some of what we have learned. This Twitter and List.ly project is a fun and fast way to share some of your innovation lessons learned, in 7 words. There will be prizes for the top 7 as voted by participants. Details below.

Headline for 7-Word Innovation Lessons Learned
 REPORT
51 items   12 followers   38 votes   4.34k views

7-Word Innovation Lessons Learned

This July we are sharing 7-Word Innovation Lessons Learned.
You Share. We Learn. You Vote. We all Vote for our Favorites.
The Top 7 will each receive a matted poster of their Lesson.
Tweet your 7-Word Innovation Lesson Learned with #7WILL.
Come to list.ly to Learn (& Vote) Winners announced 31 July.

1

When innovating, look for questions, not answers.

7-Word Innovation Lessons Learned | When innovating, look for questions, not answers.

submitted by @Renee_Hopkins

2

You can't innovate if you can't change.

7-Word Innovation Lessons Learned | You can't innovate if you can't change.

submitted by @OBX_Harvey

3

Innovation is fed by possibilities, not routine

7-Word Innovation Lessons Learned | Innovation is fed by possibilities, not routine

submitted by @ajmunn

4

For good ideas you need many ideas

7-Word Innovation Lessons Learned | For good ideas you need many ideas

submitted by @DrewCM

5

Innovation isn't one thing, it's every thing.

7-Word Innovation Lessons Learned | Innovation isn't one thing, it's every thing.

submitted by @greggfraley

6

Listen and Enliven whilst prototyping and collaborating

7-Word Innovation Lessons Learned | Listen and Enliven whilst prototyping and collaborating

submitted by @BlueRoom_

7

Big Ideas Start Life As Small Ideas

7-Word Innovation Lessons Learned | Big Ideas Start Life As Small Ideas

submitted by @NickKellet

8

innovation and imagination go hand in hand

7-Word Innovation Lessons Learned | innovation and imagination go hand in hand

submitted by @ajmunn

9

The right people make all the difference

7-Word Innovation Lessons Learned | The right people make all the difference

submitted by @DrewCM

10

Innovate around a problem. keep it simple

7-Word Innovation Lessons Learned | Innovate around a problem. keep it simple

submitted by @reubentozman

11

Ask questions, listen fully with open mind.

7-Word Innovation Lessons Learned | Ask questions, listen fully with open mind.
12

Spark creativity using techniques from the arts.

7-Word Innovation Lessons Learned | Spark creativity using techniques from the arts.
13

Separate innovation into create, define and execute

7-Word Innovation Lessons Learned | Separate innovation into create, define and execute

submitted by @InnovationFixer

14

Ensure all innovation lessons are seven words

7-Word Innovation Lessons Learned | Ensure all innovation lessons are seven words

submitted by @InnovationFixer

15

Begin with beginner's mind. Keep that perspective.

7-Word Innovation Lessons Learned | Begin with beginner's mind. Keep that perspective.

submitted by @Renee_Hopkins

16

Ask why, why, why, why and why

7-Word Innovation Lessons Learned | Ask why, why, why, why and why

submitted by @InnovationFixer

17

The foundation of innovation: Differentiation and Relevance

7-Word Innovation Lessons Learned | The foundation of innovation: Differentiation and Relevance

submitted by @OBX_Harvey

18

Share ideas early. Accept and integrate feedback.

7-Word Innovation Lessons Learned | Share ideas early. Accept and integrate feedback.

submitted by @tomspiglanin

19

Observe. That is where innovation begins.

7-Word Innovation Lessons Learned | Observe. That is where innovation begins.

submitted by @OBX_Harvey with a HT to @LoisMarketing

20

View failure as a great learning opportunity.

7-Word Innovation Lessons Learned | View failure as a great learning opportunity.

submitted by @KJanowski

21

Corporate culture can block any innovation effort

7-Word Innovation Lessons Learned | Corporate culture can block any innovation effort

submitted by @ovoinnovation

22

If You Don't Use Innovation, You Lose!

7-Word Innovation Lessons Learned | If You Don't Use Innovation, You Lose!

submitted by @greggfraley

23

No one wins embracing entropy and enervation

7-Word Innovation Lessons Learned | No one wins embracing entropy and enervation

submitted by @DrewCM

24

#7WILL

7-Word Innovation Lessons Learned | #7WILL

Design thinking, social drinking, #innobeer and #innolinking !

25

Innovation begins with challenging the status quo

7-Word Innovation Lessons Learned | Innovation begins with challenging the status quo

submitted by @ajmunn

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Book Review: Relentless Innovation by Jeffrey Phillips

For an organization to survive and thrive it is not enough to want more innovation, you must have the will to do the work to make the practice of innovation commonplace. Jeffrey Phillips tackles this subject head on in, Relentless Innovation. He offers a path for organizations to make innovation an everyday occurrence in which the whole system of the enterprise is aligned around the discipline of creation.

One of the frustrations for me, as someone passionately interested in fostering innovation in organizations, is the recognition that unless it is addressed holistically over time innovation is driven from most areas of the enterprise. Innovation means change; and change, like all new elements requires accommodations on the part of organizations which are all too often entirely focused on their efficiency and the immediacy of their effectiveness. This leaves little room for innovation to take hold, let alone flourish.

This requires a fundamental rethinking of the way innovation is introduced and addressed over time. In Relentless Innovation, Phillips notes that, “If larger firms…don’t relearn innovation and reintroduce it to their business models, they’ll have little competitive advantage left.” He sees that few firms (if any) can afford to rest on their laurels as the pace of innovation continues unabated. To combat that innovation must become a consistent capability, developed, refined, and supported over time.

In this book Phillips lays out the clearly defined roles and responsibility that executives, middle managers and front line employees have for specific outcomes, ensuring that innovation is everyone’s job. The end result: focused and systemic innovation that becomes business as usual. The reason for that is that sustained innovation is not driven by any one part of the organization or any one role. The myth of the brilliant CEO is exactly that ― sustained innovation is a cultural issue, not an issue of leadership. This is something I emphasize with my clients frequently and consistently.

Perhaps the more revealing insight at the heart of this book is the concept of the impediment of BAU (Business As Usual) to innovation success. When the organization seeks to protect BAU there is no room to innovate and BAU becomes the order of the day. It makes an organization timelessly unchanging and profoundly uncreative in which the people “have a stake in sustaining a common, consistent operating model to achieve results repeatedly.” Phillips rightly points out that the ever-increasing focus on efficiency is in direct competition with innovation; the risk associated with and necessary for innovation is driven from the hyper-efficient organization.

To combat BAU and strike a balance between efficiency and innovation Phillips highlights the value of some tried and true business elements, such as clear vision and a focused strategy. He combines those with what he refers to as a “project” versus a “capability” mindset where the outcomes are targeted and defined by resource development over time. His approach makes innovation a process that is repeatable, sustainable and improvable over time rather than a discrete series of one-off events. Relentless Innovation sees that innovation is to be planned for, accounted for and executed with a clear goal of capturing, reusing and developing knowledge over time.

In that quest for reuse of knowledge Phillips highlights the need for accountability for innovation. Everyone in an organization must be specific about their innovation goals. Executives must link innovation to key strategies, and they must develop measures and metrics to hold innovators—and themselves—accountable. Middle managers must be measured on the performance of their teams in meeting those goals and measures and their team members must be held to account for their contributions to the state of innovation in the enterprise. Without an holistic approach that engages the all aspects of the organization innovation won’t be a fundamental part of the operations it will continue to be an afterthought.

Above all Relentless Innovation asks the reader to strive to seek a balance between the everyday demands of efficiency and the future focused demands of innovation. There is no magic formula for innovation but in his book Phillips offers a very good mirror so we can see where we are deficient in our own practices and how we might choose to become smarter in our innovation efforts. As with all change, adopting this approach is highly likely to be hard, but what valued discipline isn’t?

I highly recommend you read Relentless Innovation. Your organization will be better for it.

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Business Innovation Factory – 7 #BIF7 – Live blogging Sept 21

See Day 1 here. A big thanks to John Werner at Citizen Schools for sharing some of his fantastic photos from BIF-7.

To start the day off I had a great conversation with seat mate and recovering journalist, Helen Walters from Doblin. We covered: Conferences. Curation. Presentation delivery bar being raised. And the Conference Industrial Complex. I love her manner of inquiry.

Saul Kaplan opened the day by reflecting on what the success of the BIF summit means. He noted, “People need to draw their own conclusions because the value is in what you learn as a participant.” Saul also reflected on the fact that innovators, even though they come with deep subject matter expertise, are in constant search for what they are missing. This mindset is something that informs how Roger Martin, Dean of the Rotman School of Business at the University of Toronto thinks about innovation and to whom Saul nodded.

 

 

 

 

 

 

 

Umair Haque, Director of the Havas Media Lab and author of The New Capitalist Manifesto: Building a Disruptively Better Business, lead the Day 2 presentations by delivering his session live from Pakistan. We talked yesterday about transforming education and healthcare. Haque is focused on transforming the mother of all systems, capitalism.

Haque opened with the fact that Pakistan has ground to a halt due to an outbreak of Denge Fever.

What the religious fundamentalists haven’t been able to achieve in two decades, the mosquitoes have accomplished in two months in Lahore. – Umair Haque

He stated that Pakistan is a functional economy against which he compared the aspirational economy of India. By way of framing his approach to capitalism, Haque quoted from Joseph Shcumpeter’s work, “Can Capitalism Survive?” Schumpeter’s assessment was that no, capitalism cannot survive because the range of needs of human beings is endless and that it will collapse under its own weight. Haque’s additional framing is to offer the concept of the opulent economy and its attendant ills: dumbification, inequity, social unrest, abject poverty. The quest for more, bigger, faster, cheaper, now is going to fade.

In the place of opulence, Haque offers up a model of capitalism based on fitter, smarter, tougher, closer, and wiser. The term he uses is eudaimonia which is founded in “human flourishing.” This transition will take years, if not a decade according to Haque. However the range of change required is transformational

***

 

 

 

 

 

 

 

The artist, screenwriter, and author behind “The Polar Express” and many other books, Chris Van Allsburg came to the stage next. He shared a story about Annie Edson Taylor, the first woman to go over Niagara Falls in a barrel. [It should be mentioned I have a relative who self-selected from the gene pull by swimming the river that feeds these Falls, Captain Webb who was a British dare devil.] Van Allsburg’s book is called, “Queen of the Falls”

In sharing his journey to creating this book, Van Allsburg talked about the narrative choices he made in conjunction with the illustrative choices, such as superimposing a building into the Falls to illustrate their size. He also discussed how he fleshed out her life’s story and how he captured her journey to the moment she decided to go over the Falls in a barrel. She had no experience in barrel-making or dare-devilry and yet, like most innovators, she had a persistent belief in her own vision and the will to drive it to successful completion.

This presentation offered a glimpse into both the subject of Van Allsburg’s heroine as well as the author artist’s role in capturing her journey in a meaningful and accessible manner. To see and hear how he pulled together the elements of his book into a cohesive whole was intriguing. It was a wonderful and revealing view of the care required to construct meaning.

***

 

 

 

 

 

 

 

Alexander Osterwalder was a pinch-hitter due to the schedule shift on Day 1 with Erin Mote being called away by Secretary of State, Hilary Clinton, to go to the West Bank. Alex is the lead author/editor of the book, “Business Model Generation”  which was essentially co-created with a large number of practitioners.

This book arose from Alex’s doctoral thesis which contained the word ontology, which Alex noted is the word that enables you to earn a Ph.D! The first time the book was able to be held by Alex was actually at BIF5 two years ago. And with book in hand Alex found that he struggled to define himself when asked by people – author?, entrepreneur?, public speaker?, academic? None of which seemed to fit. Instead he says he is,

I’m somebody who likes to *break* the rules and make stuff.

Alex provided some statistics to create context for the environment into which his book might be delivered. 1,000,000 books published in English in a year. 11,000 of those are business books. Cumulatively there are 250,000 business books competing for shelf-space. Business books sell 250 copies on average. A highly challenging environment in which to launch a new book.

He identified some of the challenges of business books which sounded like an offshoot of the Goldilocks tale: too heavy, too light, to wordy, to impractical. To break this paradigm Alex and the wider team looked at a very broad range of works for inspiration and sought to cerate a book that they would love to buy. The first step was to hire a designer and assemble a broader team to create and build the ecosystem around the development of the book. The end result is a highly visual book with white space and different ways of laying out the book to engage and attract to ensure the book had a high degree of utility.

The book became the co-created work of 470 people around the world. They also charged for participation and raised the price of the book time and time again from $24 to $81. The last chance payment was $250 in order to have your name in the book before publication. What was the reason for the attractiveness of the value proposition? Being first. Being a part of something bigger. An opportunity to learn from each other.

Instead of a marketing budget, the book project had a built in community of people who were proud advocates for the book in the marketplace. The backbone for bringing the book to light was the internet. There was a freemium offer of a third of the book. Then came the challenge of managing the logistics of dealing with shipping all over the way. The initial approach with a Dutch company was an abject failure and then they went back to Amazon for fulfillment. The initial success attracted a large publisher, Wiley.

The book is available around the world and it has been scheduled to be translated into 22 other languages. The ideas are available around the world and are tearing down the barriers to business everywhere.

This was a great example of building a community to launch a book to the heights of success.

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The Co-Founder of Futurlogic, Jon Cropper next came up to talk about seduction a distillation of 15 years of his life into 15 minutes. And he survived being tortured by P-Diddy running his company for a year. He shared nine elements that drive seduction:

Self awareness – know yourself

Environmental – the conditions and context of performance

Design – aesthetics matter (the fusion of a simple exterior with a complex interior – “simplexity”)

Understanding – listening and compassion

Communication – the power of great storytelling

Trust – in others and delivering on your promise

Inspiration – create an educational, inspirational operating philosophy

Open – generosity feeds the soul

New – rejuvenation, repetition and constant renewal

Cropper offered a series of personal anecdotes and observations that revealed those things that resonate most deeply with him about the power of seduction within innovation.

Generosity and appreciation create the optimal output performance of your heart.

***

And we’re back from our first morning session and ready for our pre-lunch immersion. The first speaker up  is Andy van Dam. He earned the second computer science degree in the world and is the Thomas J. Watson, Jr., University Professor of Technology and Education and Professor of Computer Science at Brown University. He is interested in exploring the intersection between art and computer science. His focus in this session was using the computer to access traditional artwork that would be otherwise inaccessible.

He examined the special problems of especially large artworks. With a graduate student driving he explored several large scale pieces of art including: a fresco of Egyptian art (an essential form of storytelling), the Bayeux Tapestry, and the Garibaldi Panorama (which was digitized by Brown University.) The scroll was the popular form of entertainment in its day. Measuring 4½ feet high and 273 feet long, the Garibaldi Panorama is one of the longest paintings in the world. The work depicts the life story of Italian patriot Giuseppe Garibaldi, who played a major role in the unification of Italy. The late Dr. James Walter Smith donated the relic to Brown in 2005.

In summer 2007, special funding enabled library staff and technicians from Boston Photo, a leading museum reprographics company, to fashion a makeshift photo studio in the central gallery of the Annmary Brown Memorial. They slowly and surely unrolled the panorama — six feet at a time — in order to take 91 digital photographs. The photographs will now be melded into a continuous image online. The genius of this digitization was the arrival of the Microsoft Surface operating system which had a deep zoom technology allowing an incredible level of accessibility and little instruction required to be able to view and explore the artwork.

There are two modes of access – the walk-up or the viewer mode. The walk-up mode provdes image-only view where the viewer mode introduces additional contextual information, including Ken Burns’-style image inclusion of external data and embedded video. The legibility of the artwork and the additional materials is supported by high definition capture. Additional Photoshop-like tools enable elemental image color manipulation.

The end goal is to create a platform that can be used by museums and galleries to quickly produce similar art work tours. The Tour Authoring Tool itself is like a basic asynchronous editing suite for video, which enables the addition of multiple digital assets. The tool itself is produced by the Brown Center for Digital Initiatives. They are working with the Forbidden City in Beijing on the Ching Ming Festival Scroll as well as other institutes around the world.

Display technology is going to be replaced by organic light-emitting diodes which means all surfaces around us will be interactive for display and immersion purposes. The only question is, “What won’t we be able to do?!”

***

Byron Reeves is a Professor at Stanford University; a Behavioral Scientist, Author, and proponent of Interactive Gaming & Virtual Worlds in the Workplace. He came to share his thoughts about gamification and the social implications of the impact of gaming in everyday life and social system change. Reeves is an expert on the psychological processing of media in the areas of attention, emotions, learning, and physiological responses, and has published over 100 scientific papers about media and psychology.

He noted that most people who study TV as academics profess a disdain for the medium. He, however, professed his love for it. (My wife, Jo, and Professor Reeves have this in common!) To illustrate the impact of captivation and engagement he shared a picture of himself in front of a TV and then showed the complete transformation of immersion via the game experience – in World of Warcraft. This captivation triggered the question about what else you could use this kind of captivation for?

In supporting his children at their swim meets he had a fortuitous encounter with J. Leighton Read. And Read asked, “Byron, what’s cool in your lab right now?” Which he did. He described the impact of captivation as represented by gaming. When Reeves asked Read the same question, Read described his exploration of the world of work and the chaos of not knowing how to measure what success looked like until the quarterly (or annual) review. Based on this conversation they decided to collaborate.

How might we wire-up the world of work so that it more closely represented a community-based, collaborative game environment with an epic narrative?

First they needed to address the stereotyping that pervades the conversation around games. The generation that is growing up in the world of games have integrated them into their lives. The addition of narratives and participation within the context of gaming and their integration with work have the potential to transform the business world.

The work that gaming prepares you for is complex. Learning through games, arbitrary information, becomes everyday food for thought and becomes a part of its own reward. Engagement at work is a huge issue and Reeves notes that people will make mistakes. But the amount of work in games is only going to increase. Cisco sales reps play a “Closer” game. IBM teams meeting as avatars on projects. The range of examples Reeves shared was incredibly broad and rich and all of them were supported by huge amounts of information technology.

Reeves noted the danger associated with this effort. The impact of over-engagement and OSHA implications as people develop repetitive strain injuries. Or tax laws given the location of work.

Reeves left us with the question, “What would it be like if work and play were a little more alike?”

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Mari Kurashi is the co-founder and president of Global Giving which connects individual and institutional donors directly to social, economic development, and environmental projects around the world. Mari is doing work on the social entrepreneur front to bring problems into alignment with the available range of solutions.

The questions that Mari is asked are usually framed as “Did you know…?” And her response is that she didn’t have a clue that she would have this kind of impact on the world. To help us understand her journey she recounted her childhood and high school attendance in West Germany and a day trip to see the Berlin Wall. The biggest impact was the way in which the East Germans on the other side of the Wall didn’t turn to look at the people who were looking at them. She was intrigued by this and wanted to understand how a social system could create behavior that was so counter to biological drive.

She became focused on studying and learning about the Soviet Union (primarily to avoid becoming an “O.L.” and Office Lady in Japan as her visa was in doubt.) In the middle of her Ph.D. studies the Soviet Union began to fall apart and she was dismayed by the fact that political science couldn’t predict this outcome. She went to work at the World Bank (a job that she got “on a fluke”) without any idea what the institution did and what economic development entailed. She was one of three people out of one hundred who could actually speak Russian. She was in the right place at the right time.

Her passion for wanting to reverse the regime of communism in the Soviet Union was something that Mari was focused on but her time at the World Bank came to an end – in a last chance innovation program. They created a marketplace inside the World Bank in 2000 which essentially used elements of crowdsourcing. The success of this program was hampered by the inability of the World Bank to focus o this. In this realization Mari decided to leave the World Bank to pursue this concept for addressing global poverty.

The compelling thread that runs through Mari’s narrative is the notion of personal risk. Time and time again she made huge life shifts with little understanding of what she knew or didn’t know. And by approaching her life’s work with beginner’s mind (and what she sees as incredible luck) she made her way in the world.

Mari brought her presentation back to eudaimonia and the notion of how a virtuous, life well lived fits together. She said, you must decide and practice and choose how best to fit these virtues together. Eudaimonia is a deliberate practice for integration of new options that make sense to you over time.

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A long-time BIF attendee and presenter Dennis Littky, Co-founder and Director of The Big Picture Company, began with the words, “Highschools suck.” Littky talked about how the current state of our schools and colleges impacts the least prepared the most. The poor, the disenfranchised, the economically disenfranchised suffer the most from education systems that are inflexible and immovable.

Dennis had one of the students who had participated in The Big Picture Company talked about her personal journey and the power of hands-on learning. She described her education journey interviewing people at BIF and her world travels too. A remarkable perspective on what education might become, if only we have the vision to realize that the tools we need are already at hand. Our minds must change to accommodate new ways of seeing and creating the world.

Littky shared a sobering statistic – every 12 seconds a child drops out of schools. In our time at BIF7 that was 9600 children. A criminal failure of the highest order.

Littky shared his work and his focus on fighting to transform the urban school experience as a way of combating this appalling drop-out rate. His work focuses on connecting with kids, finding out about the, finding their passions, and helping them design education experiences that meet their learning needs. Drop-outs lowered to single digits (from 46% in the Providence, RI school district0 and 100% of students who stayed went onto college. As a result the Gates Foundation sponsored a massive expansion of the program worldwide.

His recent focus was the drop-out rate at the college level. 89% of first generation college attendees drop out. His work is now focused on creating a college that uses the same model of community-based learning and engagement that has been deployed in the secondary schools program. The end result is that the first class of students is graduating this year.

Next up Littky is going to focus on adult education. What a dynamo he is.

He is looking for adult mentors; consider connecting with Dennis via Twitter if you think you have something to offer.

***
This ended my sojourn at BIF7.

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Great post on the power of Priming at FastCompany

Here at Primed Associates we are always looking for others’ takes on the concept of priming. This week we share a great post from the FastCompany site by Martin Lindstrom, who has a new book out, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Here is Lindstrom’s opening about the power of priming in order to increase the likelihood of a desired outcome…

Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.

Derren Brown, a British illusionist famous for his mind-reading act, set out to prove just how susceptible we are to the many thousands of signals we’re exposed to each day. Read more here.

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