Here at Primed Associates we are always looking for others’ takes on the concept of priming. This week we share a great post from the FastCompany site by Martin Lindstrom, who has a new book out, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Here is Lindstrom’s opening about the power of priming in order to increase the likelihood of a desired outcome…
Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.
Derren Brown, a British illusionist famous for his mind-reading act, set out to prove just how susceptible we are to the many thousands of signals we’re exposed to each day. Read more here.