Primed Associates has been featured at Corp! Magazine with our latest post, “How to Inspire an Innovation Culture.”
Companies are faced with an era of constant evolution and creative disruption. They realize that they need to implement a culture of innovation to succeed. Can companies truly change their business objectives to include innovation without first instilling certain values in management?
Innovation: From the top down
Managers are really the only ones who can bring their teams together and implement meaningful and successful changes. If managers are not using a common language of innovation to link the actions of their team members to overall organizational goals, then employees will put their attention and dedication to other projects that they are more interested in, seem easier to implement, or for which they are given encouraging consequences.
See the full post here