Avoca Group: Exploring the Future of Pharmaceutical Trials

When you are an industry advocacy and research group you need to offer your members value for your time and attention. It’s necessary to offer value that reaches beyond the every day and equips those members for the turbulent future they face. This Pharmaceutical industry member service provider, recognizing that differentiation was a key driver of value decided to create an opportunity for their members to discover and develop new skills in design thinking.

Through a series of online and live events, we supported our client in creating an opportunity for their members to learn, discover and begin to apply design thinking to their enterprises. By demonstrating through case-studies how this method has been applied in different, but related industries, we were able to effectively highlight areas where it can be or is being used in Pharmaceutical and Clinical contexts.